Effective and aggressive marketing can be a key to achieving success in the real estate industry. One of the most basic and effective tools for this type of marketing will be real estate signs. However, those that are new to this type of marketing may not be aware of the numerous considerations that will help to guide their design choices for these signs.


It is imperative to prioritize the readability of the sign. Individuals will often drive around in the community where they are looking for a property, and as a result, you may only have a few seconds to catch their attention. If your sign has poor readability, they may not even realize what it is marketing until they have already passed it. Keeping the font large and having a high degree of color contrast can be basic steps for improving readability. Additionally, you will want to be mindful of the size of the sign. For those that are intending for these signs to be read from the road, it can be advisable to opt for a fairly large sign so that that it can be visible from far away.

Information Density

Against the need for a high degree of readability, you will also need to be aware of the need to manage the information density of the sign. This will involve taking advantage of all of the space available so that you can display as much information as possible about the piece of real estate, your contact information, and the zoning for the lot or building. Some sellers will attempt to simply refer individuals to a website to learn more about the property. However, this can be counterproductive as the potential buyer's preconceived notions about the property may dissuade them from taking this step. For example, a buyer may simply assume the building will be out of their price range, and this can lead to them completely overlooking it as an option.


Real estate can take some time to sell. This can lead to the signs that are advertising the property to need to be displayed for a prolonged period of time. To avoid the signs failing or suffering too much wear from exposure to the elements during this time, laminated signs or those that are made of thick vinyl should be used. Otherwise, you may find that the signs suffer enough wear that they are no longer able to be read, which can force you to spend more money to order replacements.

To find commercial real estate signs, visit websites such as http://www.genesis-signs.com/.